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Liverpool Can't Buy A Win At Home Or Abroad But Expect To IMPROVE £20m Shirt Deal
Liverpool Can't Buy A Win At Home Or Abroad But Expect To IMPROVE £20m Shirt Deal
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Liverpool can't buy a win at home or abroad but expect to IMPROVE £20m shirt deal

 

 

Liverpool are confident they can improve their current £20million-a-year shirt deal with Standard Chartered, despite a lack of Champions League football.

The club negotiated their current contract, which has two years to run, in 2009 while second in the Premier League and in Europe's elite competition.

But Liverpool expect to conclude negotiations quickly and extend the deal.

Talks: Liverpool hope to extend their deal with Standard Chartered

Standard Chartered have a period of exclusivity but last season they expressed 'disappointment' at the way the Luis Suarez racism controversy was handed.

The £80m, four-year deal was a club record when it was agreed but commercial revenues at Anfield have increased since John W Henry took control of the club, despite disappointing performances on the pitch.

 

Big money: Manchester United also rake in £20m each season

Premier League sponsors

 

Arsenal - Fly Emirates (airline company) ends 2014, £5.5m a year

 

Aston Villa - Genting Casinos (gambling company) 2013, £8m a year

 

Chelsea  - Samsung (electronics ) 2015, £13.8m a year

 

Everton - Chang (brewery) 2013, £4m a year

 

Fulham - FxPro (foreign exchange) 2013, £4.2m a year

 

Liverpool - Standard Chartered (bank) 2014, £20m a year

 

Man City - Etihad (airline)  1922, £20m a year

 

Man Utd - AON (insurance)  2014, £20m a year

 

Newcastle -  Virgin Money (finance) 2013, £10m a year

 

Norwich - Aviva (insurance) 2016, £1m a year

 

QPR - Air Asia (airline) 2013, £2.5m a year

 

Reading - Waitrose (supermarket) 2013, £500,000 a year

 

Southampton - Aap3 (IT services) 2014, £1m a year

 

Stoke - bet365 (gambling) 2015, £1.3m a year

 

Sunderland - Invest in Africa (non-profit organisation funded by oil company Tullow) 2014, £20m a year

 

Swansea - 32red (gambling) 2014, £1.1m a year

 

Tottenham  - Investec/Auresma (financial services/augmented reality multimedia) £10m a year

 

West Brom - Zoopla (property) 2015, £1.5m a year

 

West Ham - Agen Bola Sbobet (gambling) 2013, £1.7m a year

 

Wigan - 12bet.com  (gambling) 2014, £1m a year

 

 

 

 

 

 

 

 

 

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