Mobile marketing strategy example
Mobile marketing is one type of online marketing strategy that utilizes mobile devices such as smartphones or tablets. If in the past this marketing model was often done via SMS, now the types can vary.
Please note that online purchases made through mobile devices account for more than 60% of total transactions. This means, you need to pay special attention to this sector.
One way that can be done, for example, is by redesigning the appearance of the website so that it becomes more user friendly when the website is accessed via mobile devices. That way, consumers will feel more comfortable to surf on your website.
Another way you can do for example by developing a mobile app for smartphones. This method is quite effective if you already have many products and have a strong consumer base. Mobile marketing is one of the online marketing strategies that is currently booming.